What is Google search
It is the most used search engine on the Web.
Google is the largest and most used search engine. It has more than 8,000 million web pages in its Database. Daily receives more than 200 million daily inquiries.
The main objective of the Google search engine is to find texts on web pages.
Search Engine Optimisation (SEO)
SEO allows to improve the visibility of a website in the organic results of the different search engines.
It makes your website more useful for both users and search engines.
SEO is necessary to help search engines understand what each page is about and whether or not it is useful for users.
How does it work
Despite the fact that there are thousands of factors in which a search engine is based to position a page or another one it could be said that there are two basic factors:
- The authority, is basically the popularity of a website. The more popular the information, the more valuable it is.
- Relevance, is the relationship a page has with a given search.
How could be used it by a business
Offers useful services for website owners, such as:
- Review of the content and structure of the website.
- Technical assistance in the development of websites.
- Content development.
- Online business development campaigns management.
- Research on keywords.
- SEO training.
- Experience in markets and specific geographic regions.
- Attract high-quality online traffic to the website.
- Improve visibility on the search engine.
- More visits.
- Long-lasting online positioning.
