A keyword is a term or set of terms used by users when they search while using search engines.

 In fact, the great majority of visits on the internet pages are made through them.

There are very few users who, nowadays, type the URL directly.

Is a procedeur responsible for analyzing the website with the intention to recommend changes that help to optimize the loading speed of the page in question.

It was stated that the loading speed of a Website was one of the main factors that the search engine took into account when positioning webpages in its serps (Search Engine Result Pages).

It is responsible to optimize – or to design from scratch – a website to rank well in search engines.  Website optimization includes processes such as adding relevant keyword and phrases on the website, image tags, and optimizing other components of your website to ensure that it is accessible to a search engine and improve the overall chances that the website will be indexed by search engines.

The goals of a website will vary depending on the business type, the business' target group and the desired action of that audience. 

A business could use it as a process that is systematically improving  the performance of their own webpage meeting the main business objectives. 

Website optimization is important because it helps your visitors to be more successful with their visits while they are in  your website.

Every visitor comes to your site hoping to answer a question or to find a solution to their problem.