Comprehend all those actions and advertising or commercial strategies that are executed in the media and internet channels: websites and blogs, social networks, forums, etc.

Online marketing, hand-to-hand with the development and evolution of digital technology, has been experiencing in a progressive and very fast way, deep changes as much in the techniques and tools used and the possibilities offered to recipients.

It is the ability to create ad campaigns by clicking on the internet through the most common search engines.

Those actions that we perform to appear in the top positions of search engines like Google, Bing or Yahoo.

Unlike SEO, through a SEM process we can increase the traffic of our page thanks to what is called paid traffic.

It's simple, you only buy those words that you think fit properly with the searches that your clients will do in those search engines.

Every time a user clicks on your sponsored ad, you will be charged with the cost per click established at that time. You will get paid only for clicks in your ad. 

For a company, there are many advantages:

• Allows easily make a product public on a large scale. 
• Allow for compete directly with big competitors.
• Return on investment is fast (if the campaigns are optimized)
• It is possible to take very segmented traffic to the website.