Google launched an experimental Google Maps-based tool called Ride Finder, tapping into in-car GPS units for a selection of participating taxi and limousine services. The tool displays the current location of all supported vehicles of the participating services in major US cities.

Google Maps began offering traffic data in real-time, using a colored map overlay to display the speed of vehicles on particular roads.Crowdsourcing is used to obtain the GPS-determined locations of a large number of cellphone users, from which live traffic maps are produced.

Google launched public transport route planner Google Transit.

Now includes hundreds of cities in the United States, Canada, Europe, Africa and Australasia. The service calculates route, transit time and cost, and can compare the trip to one using a car.

Google added the possibility to search for biking directions on Google Maps. Optimal routes are calculated from traffic, elevation change, bike paths, bike lanes, and preferred roads for biking. An optional layer also shows different types of biking paths, from bike-only trails to preferred roads.

My Maps was a new feature added to Google's local search maps. My Maps lets users and businesses create their own map by positioning markers, polylines and polygons onto a map. The interface is a straightforward overlay on the map. A set of eighty-four pre-designed markers is available, ranging from bars and restaurants to webcam and earthquake symbols.

A new feature of Google Maps which provides 360° panoramic street-level views of various locations

Google released Aerial View, consisting of angled aerial imagery, offering a "bird's eye view" of cities. 

Google Latitude was a feature from Google that lets users share their physical locations with other people. This service was based on Google Maps, specifically on mobile devices.

Indoor maps were added to Google Maps for Android, giving users the ability to navigate themselves within buildings such as airports, museums, shopping malls, big-box stores, universities, transit stations, and other public spaces (including underground facilities). 

Originally called Google Business Photos, The program is run by Google but the photography is taken by specially certified photographers (called Google Trusted Photographers).

Photographers can take up to 200 panoramas per business location.

Had a feature called 'My Places', allowing users to create maps with many locations saved as markers or 'pins'. These maps were used to reference places frequently visited or planned to be visited, planning or recording trip itineraries, etc.

Is a program launched by Google Maps to enable it's users to contribute to Google Maps and provides them additional perks and benefits for the work.

It consists of adding Reviews, Photos, Basic information, Videos and correcting information on Maps.